Banks should go to school on Credit Union Gamification
According to a recent blog by Market Rates Insight (MRI), credit unions are building deposits and customer loyalty with "gamification", more commonly known as "prize-linked savings."
The success of these programs for credit unions certainly begs the question if banks are missing out on a successful deposit campaign. Maybe banks should start examining this concept to find an approach that won't violate banking regulations.
The MRI Blog: Prize-Linked Savings - Using Gamification to Promote New Deposits
Posted Friday, October 24 2014 8:22 AM
Tags : Banks, Credit Unions
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